Building Traffic to Your Booth
Product Showcase
New Program for Exhibiting Companies
Construct Canada, PM Expo, Homebuilder & Renovator Expo, DesignTrends and Concrete Canada play host to a great many trade, commercial and consumer media. In response to their request for information about what is "new and different" we offer the following for your consideration.
Simply take a few minutes to complete and click here to submit the PRODUCT SHOWCASE online form.
The information you provide will not only be posted on the Show website for attendees and media to view both pre and post show, it will also be used by the Show Team including our publicist to gain a better sense of what you will be showcasing thereby allowing us to draw attention to the interesting products and services that will be a part of the 2011 Show.
Please consider the PRODUCT SHOWCASE as one of the many ways the Show Team can help market your product and message to a wider audience.
Top 10 ways to share your corporate message:
1. |
Develop a press kit and deliver to the Show Media Office (located by
the coat check on main level). |
2. |
Put the following info in the press kit: information about your product, contact name and number of someone who can speak to media, booth number, visuals. |
3. |
Press kits that are on USB keys, or come with a reusable bag are some of
the most popular with media. |
4. |
Invite media who write about your company to attend the show.
The Show Publicist would be pleased to accredit them. |
5. |
Have someone in the booth who enjoys speaking with the media, is articulate,
engaging and knows their stuff. |
6. |
Have a compelling story - what is unique about your offering, and
why would it make a good story. |
7. |
Consider having trending data -- what is the next trend, how is your company
leading the way. |
8. |
Is your message relevant - is there something happening in the news that
your product addresses. |
9. |
Have a visually appealing exhibit |
10. |
Avoid gimmicks for media - they usually want to speak with someone about a story idea. |
Please contact Annette Borger at (416) 988-7086 for more information on the media present at the Shows and how you can submit your media package for the Show Media Office.
Sincerely,
Karen Maki
Director of Expositions
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